Awareness of Natal and Move very low

Only a small percentage of gamers know about or intend to buy Project Natal or PlayStation Move, according to a pair of studies.

Nielsen Games said this week that in a survey of "over 2400 active gamers", just 21 per cent were aware of Natal and 23 per cent of Move. Of those, 35 per cent were up for buying Natal and 28 percent Move.

The numbers increase to 39 per cent awareness of Natal among 360 gamers and 42 per cent awareness of Move among PS3 gamers, with corresponding increases in purchase intent - to 42 per cent and 41 per cent respectively.

Nielsen also said the majority of gamers polled expect Natal and Move to cost between $25 and $75, although a smaller but still significant percentage expect them to cost north of $100.

Elsewhere, OTX GamePlan ran a separate survey of 2000 consumers, which indicated that only 8 per cent intend to buy Natal and 6 per cent Move.

Sounds like those elephants have got their work cut out.