Definition Transition

We've known for years that HD televisions were routinely being sold to users who didn't know that they needed additional hardware and cables to actually see HD programmes and content. It's extremely common, even today, to walk into a home and see an expensive HDTV hooked up to a DVD player (non-upscaling) and a standard-definition cable or satellite box. The owners are often convinced that they're watching in HD, simply by virtue of owning a HDTV.

What's becoming increasingly clear is that the inverse is also true. HD content players - such as games consoles - are being sold to households that don't have a HDTV suitable for them, and are therefore being left to run in SD. In cases where a consumer owns both a HDTV and a HD console, there's a strong possibility that they've used the wrong cable or the wrong settings, and are getting an SD picture anyway. It's interesting to wonder to what extent this problem also afflicts Blu-ray players, and may even fuel the lukewarm consumer response to BRD technology.

Faced with this reality, a few conclusions are inescapable. Firstly, Nintendo - as so often in recent years - is the company left laughing all the way to the bank. Sony and Microsoft bet heavily on HDTV adoption to drive their console sales, and many commentators confidently predicted that Nintendo would suffer for its decision to stick with SD technology in the Wii.

Now it seems that the expensive HD hardware in the Xbox 360 and PS3 is sitting idle in a majority of those consoles, a fact which also makes the oft-repeated suggestion that Nintendo is preparing a "Wii HD" revision as a matter of urgency seem a little silly, to say the least.

Secondly, the industry needs to rethink its approach to the HD transition. It was widely expected that the transition would be pretty much done by this stage, but the reality is that legacy devices and cables are holding it back - and the recession hasn't done any favours to the uptake of new televisions either.

Things will get worse before they get better. Sony and Microsoft are both comfortably through the early adopter phases now, and as a result, the percentage of HD-enabled customers is likely to fall sharply as they sell more and more consoles. The first 20 million consumers to buy each console were probably fairly tech-savvy and quite likely to be ready for HD. The next 20 million, however, will be far more likely to be plugging the Xbox 360 into an SD set, or using an inappropriate cable - or, perhaps most notably, plugging the console into a smaller TV in a bedroom.

For developers, this simply means that ensuring that games play well in SD resolutions is going to become increasingly important. For platform holders, it's an even bigger challenge - if the Xbox 360 and PS3 are outputting in SD, their perceived advantage over the Wii is eroded even further. They will have to compete on interface and experience (as they are attempting with their motion control solutions) rather than on visual fidelity.

The bottom line is this - the HD transition cannot be spoken of in the past tense. It's still happening now, much more slowly than many commentators seem to believe. We're probably less than halfway through, and the second half will be much tougher and slower than the first. It makes talk of a transition to 3D seem even more premature. Let's try and get the last transition finished before we worry about the next one.