EA signs five-year Facebook Credits deal
Now exclusive currency for EA's FB games.
Play EA's games on Facebook? Then you'll be interested to know that the Facebook Credit is set to become the only virtual currency they'll accept.
EA and Facebook just announced a five-year deal designed to create a simplified, more accessible experience, EA said.
Under it Facebook Credits will be the exclusive currency for all EA Facebook games - so when you buy virtual goods for the likes of Pet Society in the future, Facebook Credits will be your only method of payment.
The EA-owned game creator Playfish has two of the top 10 games on Facebook: Pet Society and Restaurant City.
"Since gaming has emerged as the most popular category of applications on Facebook, the natural next step is for EA to broaden its relationship with Facebook and its 500 million users," said EA Interactive boss Barry Cottle.
"Our goal is to make the best games tailored specifically to the platforms on which people want to play."
As part of the agreement, EA will receive the same 70 per cent revenue share for Facebook Credits as is standard for all developers on Facebook.
More than 200 million people play games every month on Facebook, which itself has a whopping 500 million users. That's a lot.