In-game ads don't work - survey
Fail to influence people.
Updated on
In-game advertising is failing to influence games players, according to a survey conducted by behavioural research agency Bunnyfoot.
Results showed a failure to capture the attention of the player in sports game which followed a real-world model of advertising, with the firm noting that, "current methods are not optimising consumer engagement and are failing to influence the consumer in any significant way".