New Fable IIIs unlock exclusive DLC

Buried within a press release to coincide with the launch of a new Fable III trailer is the revelation that new copies of the Lionhead role-playing game will come with a "redemption card" that grants access to exclusive downloadable content.

The one-time-use Xbox Live card grants access to the following DLC for the high-profile Xbox 360 RPG:

• Call forth undead minions to your aid with the Raise Dead Potion
• Extend battle time for more attacks with the Slow Time Potion
• For the fashionably conscious, try on and keep the Scot Male Hero Outfit or the Scot Female Hero Outfit
• Looking to get inked? The Highlander Tattoo Set will be perfect for your hero or heroine
• With the Red Setter Dog Skin, you can transform your faithful furry companion into a whole new breed

The offer echoes EA's Online Pass, which reserves certain content for those who buy new copies of games. Under EA's scheme those who buy second hand copies of games must pay a fee.

Fable III – out next Friday - is available in a Standard Edition (£49.99) and Limited Collector's Edition (£59.99) for Xbox 360.

Eurogamer went hands-on in August.