Infogrames. Not sodding Atari.

As reported in the trade press last Friday, Infogrames is planning to call itself Atari from now on. The company's US operation is now "Atari, Inc." and all other worldwide operations will become Atari with their country of origin included in the name (e.g. Atari UK). The bit of Infogrames that desecrates Hasbro's board games will now become Atari Interactive.

So, what do we think of this? Well, a balding beer lout of a man from Worthing can change his name to Brad Pitt by deed poll, but that isn't going to make him more attractive to the opposite sex, is it?

InfogramesNotAtari. And that's that.