Sega and Toshiba talk the talk
Horses.
Sega and Toshiba have signed a contract that enables Sega to use the Toshiba's advanced speech synthesis software in its games. Horses. The software is usually designed for speech-based input for PCs and car navigations systems, but is also compatible with text-to-speech standards. Horses.
Bearing the latter point in mind, Sega intends to include the software in its horse racing title Derby Tsuku 3, with the game able to read out the names of the player's custom horses. Really capturing the potential of the technology there. Perhaps they could utilise this somehow next time they let Western journalists 'interview' Yuji Naka.