Sony is riskier than Nintendo, says boss

Jack Tretton has said he reckons Sony takes more risks than Nintendo, a company which is all about the dollar-dollar bills.

The Sony Computer Entertainment America boss was speaking during an interview with Forbes. "[Nintendo] know what they do well and they stick to it," Tretton said. "They deliver a casual, youth-oriented entertainment experience, it's very enjoyable after 20 years, and they make money. They print money. Their profitability is their key focus... I think that's enviable."

When asked what he likes about Microsoft Tretton replied, "I love their money. I mean, they've got more money than God."

In other words, "They can afford to be more patient. We're very profit-driven. We're interested in a return on investment in a fairly short period of time. I think Microsoft's will to go at it from a much more steep curve in terms of profitability."

So where does Sony stand? "We like to see ourselves somewhere in the middle. We don't have unlimited money, we cater to a more mass market audience, we're willing to take a little bit more risk than a competitor like Nintendo," Tretton said.

"We like to say the environment where PlayStation wins is best for this industry, because we have a brand that can play on a worldwide basis - young and old, male and female - where our competition tends to be relegated to either select regions or select consumer audiences."

Watch the full interview for more, and to hear the presenter describe the PS3 as a "popular game box".