News Nintendo eschewing generative AI in favour of "decades of know-how" "Value that is unique to Nintendo... cannot be created by technology alone." July 5, 2024 Vikki Blake
News Embracer says it will have a "human-centric approach to leveraging the potential" of AI "One of the major risks for a company is not to use AI." June 21, 2024 Vikki Blake
News EA has teams looking at "thoughtful implementations" of ads "inside its game experiences" "Advertising has an opportunity to be a meaningful driver of growth for us." May 12, 2024 Vikki Blake
News From Software is "working hard on Elden Ring DLC" but still doesn't have a release date "at this time" "Various measures are currently in progress for Elden Ring." Feb. 10, 2024 Vikki Blake