Ubisoft to do films, books
Guillemot details decision.
Big cheese Yves has said Ubisoft will be expanding into film production and book publishing as soon as this generation.
Guillemot was speaking at the Edinburgh Interactive Festival taking place right now, where he described the decision as a logical step forwards.
"We will start making movies not because we want to, but because this is what we have to do," he told the audience. "If we don't, we will not be able to take advantage of the next generation."
It's integral to his three-pronged approach that will ensure continual growth in the market: big games, a family catalogue, and capitalising on the Internet.
But despite those bold words, Guillemot had no revelations as to what the films or books will be. He even made no mention of the upcoming Prince of Persia film.
Ubisoft has a busy game line-up this Christmas, with biggies Assassin's Creed, Brothers in Arms: Hell's Highway and Haze (PS3) all en route. The Paris-based publisher reckons it uses around 200 people to make a title these days, and that more studios will pop up around the world soon.