Sony's Andrew House

For me, 3D in the portable space is far less tested and there is far less of that content ecosystem that I talked about earlier. All of the elements I mentioned are in place for the home content. It remains to be seen whether they're going to come into play. 3D without glasses, on a portable device, is an intriguing idea, but it's one that needs to have a lot more road testing before we'd want to jump in there.

We are obviously a company that takes decisions like that very seriously. I think we had good reasons for making the change we did. It's regrettable that we can't please everyone. There is an audience that obviously found value in that feature, but overall we have to take decisions for the vast majority of the audience and the good of the platform.

I think that's important for the good of the platform overall. Sustaining a good platform with good, secure content means that down the line, you continue to have great games from great content manufacturers, and that's good for the audience overall.

That question implies there's some sort of pressure or force from us. I think we're offering products that we hope people will see value in and want to pay for. There's no sense of compulsion. The standard PlayStation 3 experience, I think, is still the overall best-value gaming experience out there. Absent Move, absent 3D.

I also think we've done a really good job of layering in more value in the console, certainly than is true of the competition. It comes with a free Blu-ray player - that's still a significant value that sometimes gets overlooked. The fact the device is going to be made 3D-ready at no extra charge is great value that we're passing onto the consumer.

If you look at the price of entry for the controllers, compare them with other controllers out there, they're reasonably priced. We tried very hard to build this to be a really good value for the consumer. We want to build it like a platform as opposed to just a peripheral business. We strove very hard to try and bring the main offering under the price of a game - that was one of our targets, in the hope people would say, 'Yes, OK, when laid alongside a game, this can be employed multiple times across different experiences.' I hope they see sufficient value in that.

I'm smiling because I've been asked that question the other way a few times today, and also a few times that way. Which actually says to me, not wanting to sound complacent, that we're doing our jobs right. Some people saw it as being hardcore gamer-focused, others said there was a nod to the hardcore but it was really all about the casual market.

Haha!

I will wait for folks like your good self to decide.

I think we put a great set of content and techology in front of the consumer. I think we can be as proud as anyone of the line-up we have for this year. It depends on what your definition of winning the show is. I think our content line-up stands up against anyone.

Gosh, when was the last time I played with LEGO... It's more years than I can remember...

I built the Millennium Falcon in LEGO with my son, so that's my LEGO secret.

I'm not. I just can't commit.