Sony's Andrew House

In our defence, we did a somewhat better job with the pricing announcement and the redesign of the PS3. It's very hard when you have multiple constituencies involved in delivering millions of units of a new product ready for launch.

But against the challenges that were involved, I think we did an OK job. Some news was getting out there, but not to a huge mass-market audience.

It was just that we did not want to get into too much detail by going market-by-market. We're conscious of people's time, we want to get the main announcement out there.

I did make the point, during the press conference, that there would be specific details around dates for different countries and territories. We addressed it very quickly afterwards.

No, I would hope not! Actually I've just been talking to someone who was saying it's a very positive price point...

That was Mr Elliott, by the way [Phil from our sister site, GamesIndustry.biz].

When you make a decision like this, you have to take a number of factors into consideration. We looked at the cost down benefits we'd achieved already, and how much of that we were able to pass that on to the consumer - as far as we possibly could within sensible business constraints.

Also, we operate in a world where an exchange rate regimen is in place. It's not within any manufacturer's control. The absolute goal was to deliver the best value we could to the UK consumer against that backdrop, and that's what we've tried to do.

No, because you can get the experience with the existing PSP. We're saying PSPgo is an addition to the existing PSP line-up, it's not a replacement. So I don't think that's necessarily a fair calculation.

The best we can do is deliver, in the portable space and in the home space, the best value proposition we can construct. We just made a significant move to try to improve that proposition at a fairly early point in the life cycle. We're trying to send the right message there, and by investing a lot at the same time in the network experience, we're adding value over time to what that game device represents for you.

[Long pause.] I have not.

I think it's great. The aspect I like most about it is that it's about creating a new set of user experiences, but it's equally impactful on existing games. My favourite demo right now is the archery. It's a medieval thing. I've always wanted to shoot a bow and arrow in a game.

[Long pause.] I have not.

What did he say?

I can't imagine David Reeves doing steely gazing.