EA Sports' Peter Moore

FIFA 11. Have you seen it yet?

It's about football.

It's about FOOTBALL, Ellie! Come on, you've played FIFA!

Pro Evolution FIFA Winning Eleven.

Milk!

Milk!

We don't milk! We provide unbelievably realistic and authentic football experiences for tens of millions of people around the world. That's not milking anything.

No! Not even caressing! We help build the FIFA brand and we made FIFA cool. That's not milking. That's embellishing.

Embellishing is what we're doing. Nobody's ever accused us of milking anything.

The 12 angry men on the internet aren't always correct. That's a weird way of looking at it. I mean it's such a great football experience. No, we're not milking it. No. FIFA 11. Check it out.

Can I do another EA title? Dead Space 2.

The rules change as we go along!

I haven't had a chance to walk the show floor yet. I do like Kirby's Epic Yarn. I thought it was cute, different, fun. I haven't seen Kirby in years.

Yes, he's just out of rehab. If I understood what I was seeing correctly, Kirby is actually a piece of yarn. I thought it was very cute. It kind of made you smile out loud. Smile out loud? Bring a smile to your face. Type of thing.

Yes, but that's from a guy who hasn't left this room much.